Felidae cat food is changing from a star-shaped kibble to a round circle. The formulation of the food is not changing, only the shape.
Felidae’s grain-free formulas already feature the rounded shape. The circular shape appears to be favored by cats and also minimizes kibble breakage, which can result in more crumbs and “kibble dust” at the bottom of every bag.
The change is a result of a study which compared acceptance of 5 different kibble shapes including X shaped morsels, triangle, triangle with hole, cylinder, and a flat round disc. The results indicated considerably better acceptance for the round kibble shape.
As the new shapes makes it way into bags across the country, a new sticker announcing “Cats Prefer Round” will be appearing on Felidae bags.