Natura has announced a new Frequent Buyer program for its Innova, California Natural, Healthwise, Evo and Karma brands.
The new program now requires the purchase of 10 bags to qualify for a free bag, rather than 12 bags required in the program it replaces.
Users of Natura foods will now be able to mix brands, formulas and sizes to make up their 10 bags. The free bag will be of comparable size and value of the smallest bag included in the 10 bags used to qualify for the freebie.
Other significant changes to the program include how proof of purchases are tracked and how the completed forms are submitted for redemption. A new Proof of Purchase seal now will be required from each bag submitted under the new program, and forms must now be mailed directly to the manufacturer.
- The new program requires you to save the Proof of Purchase seals from each bag of food. This is different from the UPC seal. The proof of purchase is a 2nd UPC seal on each bag which has “Proof of Purchase” printed on it along with the formula name of the food. The manufacturer is adamant that if a completed card is submitted with UPC seals instead of Proof of Purchase seals, it will not be accepted!
- The new “cards” will be self- addressed envelopes. The envelopes can store your Proof of Purchase seals until you collect 10. You will then mail the envelope directly to the manufacturer and they will send you a voucher for a free bag of food. You will then turn in the voucher to Smiley Dog for your free bag.
- You can mix and match Natura formulas and sizes and still qualify for a free bag. But, be careful that you don;t shortchange yourself. The free bag voucher will be equal to the SMALLEST size bag for which Proof of Purchase seals are turned in. So, if you include a Proof of Purchase seal from one medium sized bag of Cal Natural, Innova, or Evo along with Proof of Purchase seals from 9 large bags, you will receive a voucher for a free medium sized bag.