Since 1992, we’ve used Yellow as our company color. Couldn’t tell you why, but it just felt right and looked. . . happy.
We recently came across mention of a Canine Color Vision study, done at the University of California, which is widely regarded as the definitive position on dogs and color spectrum. This turned up as we were researching some new toys from Katie’s Bumpers.
And what does it show (among other things)? Dogs see Yellow! We feel validated for doggedly sticking to our color choice all these years.
That’s just a small portion of the findings, but it shed some light on the common belief that dogs are color blind. Dogs can distinguish some color, but not all colors are visible to them. Dogs have 2 sets of color receptors (Yellow and Blue), so colors outside of this spectrum would be seen as grey.
Don’t you feel better now?